"Next Best Thing" makes it's international debut on Spain's "Plastico Elastico" radio show.

https://plasticoelastico.es/programas/disfruta-con-lo-nuevo-del-canadiense-the-james-clark-institute/

FYI Music News gives a nice nod to "Next Best Thing" and the accompanying video, including both in their "Single Servings".

https://www.fyimusicnews.ca/articles/2021/04/25/single-servings-april-26-2021

 

Walking and talking Canadian Pop Encyclopedia, Jaimie Vernon says "Next Best Thing" will prove to be a power pop classic. 

https://bobsegarini.wordpress.com/2021/04/26/gwntertainment-14-jaimie-vernon/?fbclid=IwAR2fo5CVgDPFsL91EPDwNby8XWb5jUn6gWUkZWuYhpUSLZ67kO2z31fMWv0

"If you tell me there's a finer songwriter than James Clark out there today, I'm gonna come lookin' for you." - Stephen Stanley, Northern Wish radio host, The Bay 88.7 FM.

Tuesday's Top Track (Next Best Thing) - 98.5 FM CKWR.

"Cool power pop." - Coral Andrews.

"Clever lyrics, hook laden choruses and the tenacity for evoking moods and dynamics in

his 3 minute masterpieces." - GWNtertainment, May 2021.

https://bobsegarini.wordpress.com/2021/05/03/gwntertainment-15-jaimie-vernon/?fbclid=IwAR1YpDRwLAZyycqQrJyt3xNjVvMR7YXTAHhE2YPXUe-UQVVYy_wGpbjpY40

Led by Toronto singer/songwriter James Clark, The JCI mix pop and folk stylings into their melodic rock sound. Early Elvis Costello is one reference point. He has found an ideal foil in producer Moe Berg (The Pursuit Of Happiness), who also plays lead guitar on these two primo cuts.”
– Kerry Doole, NewCanadianMusic.ca.

"a wealth of songwriting talent"
- Michael Williams, Cashbox Canada Magazine.

This is classic songwriting in the Elvis Costello tradition. Sharp, polished lyrics wrapped in wistful longing music."
– Sammy Younan, NewMusicTen.com.

"Sounds Like: Classic Canadian storytelling..."
- Larry Lootsteen, www.alancross.ca.

...the best picture sleeve 45 to grace our turntable in an long time.”
– NewCanadianMusic.ca.

"James Clark is one of Canada's songwriting treasures. His songs have a timeless quality born of a writer who studied the best and refuses to bow to the wind and rain of any current day. His lyrics never underestimate the audience's intelligence and his melodies will stay with you long after the record has finished playing."

 -Moe Berg, Producer.

 

 

This Toronto melodic rocker delights in clever moves, both lyrically and musically. Great rhymes are backed up by big hooks and classic pop moments. Clark and producer Moe Berg drop in lots of Beatles references, and each song has a catchy, well-built structure, with bridges, instrumental breaks and ear-pleasing chord changes. It's what Neil Finn and Crowded House always excelled at. The other joy here is the interesting and off-beat storytelling.

- Bob Mersereau, Top100CanadianBlog.Blogspot.ca

“James takes the power pop traditions of The Beatles, Jellyfish and Split Enz and combines them with the high IQ lyrics of Elvis Costello and Joe Jackson. The result makes him one of Canada's greatest unsung songwriters”. 

- Moe Berg, Producer.

"A singer/songwriter in the Elvis Costello/Ray Davies school." - FYI Music News.

Should I Tell Her - Pick - Tinnitlist - "25 Tracks To Start Your Week."

Should I Tell Her - Feature - Cashbox Radio - "New Single Sunday."

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